Obviously being an Advisor means sharing lots of advice. Thus, being a financial advisor is more than just managing money concerns. Financial advising should develop relationships. Relationships plant & establishes connections, which eventually leads you to possible clients.
Clients these days are wiser especially that Pandemic happened. People have started learning to handle financial matters wisely. While there is a greater percentage that people who will invest in financial insurance, clients need to feel the security of their relationship with their advisor to make them feel comfortable about the worth of their investment.
Here are some ways that can help you start becoming a better Financial Advisor.
Get to know your client. Know your Connections.
Who is your client?
Have a background of your target client. Create your client avatar.
What are the needs that should be tackled in your proposals?
Walk the talk. You should be the first product. The client should see your value and you are worthy to be trusted to. You can share your experiences, thoughts & realizations, and the results of the leap of your actions. It’s the same thing as practicing what you preach. You cannot convince people to invest for the security of their kids when you haven’t done it for your own children. You should be their preamble of success. When you tell your client to get health insurance, it is because you don’t want them to suffer for sudden disbursement of big amounts of money when sickness comes. It’s because you’ve been through it or you’ve known someone who has been through it so they might want to consider your advice.
Influence. Inspire. Sales comes least. The client needs to know your intentions, your purpose, or your concern about it.
We are offering financial security. When people are investing for security, it means the motivation is worries. We should know clearly which aspect of their lives needs security, is it about their children? Is it about when they die or when they get sick?
Be careful in handling your client’s present lives. Some degrade people’s current jobs or incomes just to compare the worth of investment they can get. This turns off people. You are not there to provoke insecurities in their lives or wake up frustrations, you are there to improve their future. You are there to help calm their worries and fears. At the end of the day, they are the ones who decide for their own lives. Make sure you’ll make them willing to invest their time, trust, and money in you.
